Use the form below to generate ICRA rating labels and, optionally, other meta data for your website. Almost all of the data can be stored on your computer (in a cookie) so that you don’t have to keep entering it every time you use the form.
The form is divided into the following sections:
- General information about the site to be labelled. A limited amount of personal information is required to satisfy ICRA’s terms and conditions. Click here for details of ICRA’s privacy policy.
- The ICRA questionnaire itself [Show me]
- Help and definitions related to the ICRA questionnaire [Show me]
- ICRA’s terms and conditions [Show me]
Please carefully copy and paste the contents of the box above into a text file and save it on your hard drive where you can find it again. (Create a new file using Windows Notepad or a similar simple text editor). ICRA no longer sends e-mail confirmation.
For detailed instructions on how to add your label to your website, please click here.
If you want to show visitors that your site is labelled with ICRA, please either include this text link:
Labelled with ICRA
or choose a logo button from here. Logo buttons are available in a variety of languages and with US and non-US spellings of “labelled” (labeled).
Now that you have labelled your site, you might like to also do one or more of the following:
- See how you can you can use watermarking technology to label your images, particularly those with adult content, using the Protecting Kids with Digimarc scheme. It’s free!
- If your site is suitable for children you might want to certify it with the iWatchDog Program at www.ufcws.org.
- As a further step, you may like to register your site with Surf Safely. Whilst ICRA is not in any way affiliated with Surf Safely, we recognize this search engine which lists PICS-labelled sites that comply with its own value-based criteria.
These notes are designed to guide you through the labelling of a website’s content using the ICRA descriptors. For more general support please see the faq pages. Site / Branch or Page?A whole site is just that, a whole site, accessed by a unique domain name such as http://www.icra.org. If you control a whole domain like this, then you probably want to just get a single label for the whole site. Such a label contains just the url of your site and not a specific file name. A branch of a site would then be a specific area of that site such as http://www.icra.org/support. It may be that your site – the bit you control – is actually a branch of a much larger site of which you have no direct control. This is true of some of the large internet communities for example. You’re labelling a branch, not the whole community. You may also wish to label a specific area of your site differently from the rest. For example, you may have a chat/message board area. OK, label the whole site as NOT having this, but then add a second branch label which does declare the chat. The url in branch labels ends with the name of a directory (folder) on your site, not a specific file name. In both site-wide and branch labels, you’ll see the term “gen true”. This is an abbreviation for “generic true” and simply means that every page whose url begins with the string quoted in the label will be rated according to that label. In other words, a label that includes the term gen true for “http://www.foobar.com” Will be applied to every page and every element within those pages whose URL begins with “http://www.foobar.com” If you label a single page then you’ll see the term “gen false”. This means that only the page specified in the label is rated. That label will not be applied to any other page or any element within that page such as images. The url in such labels should end with a specific file name such as page1.htm. Please put specific labels in the head section of the page to which they apply. It is possible to create a label which does not specify any url, i.e. with no gen term. This is useful if you want to include a label in a portable document or if you are an advanced user generating labels for use in HTTP response headers. |
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The ICRA descriptors were determined through a process of international consultation trying to establish a system that would give reasonable international consistency. Some descriptors merit additional definitions, because of ambiguities that may arise in the process of translation and to help content providers deal with descriptors that have subjective elements. |
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“..images, portrayals or descriptions…” |
Any presentation including, but not limited to, pictures, no matter how crudely drawn or depicted, written descriptions, oral recitations, and or audio sounds. |
Neutral and objective |
Note that each descriptor aims at being as neutral and objective as possible, which means that if a site contains depictions of for instance female breasts, that box should be checked. If on a large site, only a small proportion of the content contains certain depictions, you may want to consider labelling that section separately. |
“..young children…” |
The ICRA international reference group strongly suggested that the categories should reflect a parents concern for young children. For many members of the expert group, young was perceived as under the age of 12. |
If in doubt… |
…please try to see the material as you think it would be perceived by a reasonable person without any cultural, religious or other bias, when he or she is to determine whether the material is appropriate for young children. Although the descriptors aim at being neutral, there may material where classification is not obvious. Reply in a way that you feel honestly does not mislead cautious parents. |
Erections or female genitals in detail, Male genitals, Female genitals, Female breasts, Bare buttocks |
Not only each descriptor, but the combination of descriptors describes the content. Depictions of genitals may exist in a non sexual context (e.g. naturism and nudism). |
Blood and gore |
The portrayal of blood splashing, pools of blood on the ground, objects or persons smeared or stained with blood. |
No further definition of the language descriptors is given since, by its very nature, language is always changing. |
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Promotion of discrimination or harm against people: |
Promotion of discrimination or harm against any group or person by virtue of membership in a group or based on gender, sexual orientation or ethnic, religious or national identity. Discrimination in this context is defined as treating differently. This is a broad category including but not limited to, advocating ethnic supremacy, gender discrimination etc. The option allows you to mark expressions to which parents may choose not to expose their children. |
Material that might be perceived as setting a bad example for young children: |
This is a range of criteria often found in rating of film and may include a number of actions which depending on the context, could make it a concern for parents of young children. For example: picking locks, theft, urinating in public, bomb making, fraud, vandalism or violations of local customs / laws. |
Material that might disturb young children: |
This is a range of criteria often found in rating of film and may include a number of actions which depending on the context, could make it a concern for parents of young children. For example: material intended to invoke fear, horror, suicide, threats, humiliation, psychological terror, death, suffering, pain, punishment, bullying, abandonment, dramatic accidents, [confusing elements of] irony or parody. |
Chat |
If the site offers chat, this box should be checked unless the pages, branches or directory containing chat is labelled separately. Labelling branches or pages containing chat separately may be a good idea so children are not barred from otherwise useful material. |
Moderated chat suitable for children and teens |
Note that this category does not say young children and includes teens. Checking this box is a positive statement that all chat that the label describes is both moderated and suitable for children. If some of the chat is unmoderated, do not check this checkbox. |
None of the above |
This box should be only be checked if the site either does not contain chat rooms, or the page(s) or branch(es) containing chat are marked separately as containing chat. |
… appears in a context intended to be artistic/medical/educational… |
The first part of the statement refers to the intention. Classical painting and sculpture can be assumed to be intended as artistic. Material designed to teach children about sex, would qualify as intended as educational. However… |
…and is suitable young for children |
… the context descriptor also requires a (subjective) pledge that the material is suitable for young children. Material of an explicit violent or sexual nature, even if intended as artistic/medical/educational, may not be suitable for young children. This additional statement encourages caution when claiming “redeeming context”. |
This material … only appears in a sports related context |
Material that satisfy the criteria under violence, but appears only in a sports context, e.g. a site dedicated to boxing but does not contain other depictions of violence. |
In return for using the ICRA™ label (meta-tag) on a site you agree to these terms and conditions:
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ICRA Privacy Policy
ICRA™ is committed to protecting the privacy of those who register and others who visit this site. Through the registration process certain information related to the registered site must be gathered if the labelling system is to work properly, including contact details for those responsible for the site. Although we may disclose information related to registered sites, we will not give out information directly linked to an individual such as name or e-mail.
ICRA™ Registration
During the course of registering a website users are required to enter a certain level of personal and site specific information needed to administer the registration. ICRA™ regards the data that it collects during the labelling process to fall into either of two categories: PRIVATE DATA and PUBLIC DATA.
PRIVATE DATA include personal information such as name, address, organisation, email address, and telephone number. PRIVATE DATA are collected solely for use by ICRA™ as part of its authentication procedure to protect the integrity of the labelling system. Such data will not be disclosed or sold to a third party without prior consent.
PUBLIC DATA are all non-private information, including among other things, the URL of the site or file being labelled and the label that results from the rating process. PUBLIC DATA may be disseminated freely or for a fee at the sole discretion of ICRA™, for example, for use by third party label bureaus.
The registration process is intended for webmasters or people who control websites. Registrants can opt out and have their details removed by forwarding a request to [email protected] stating their name, e-mail address and website URL. However, because of the above mentioned authentication procedure, a contact person will need to be registered in our database for the site label to be valid. Details of information held can be obtained by forwarding a written request with proof of identity to the following address:
Internet Content Rating Association™ 22 Old Steine Brighton BN1 1EL
United Kingdom
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